LawFirmsPR was founded by Rich Klein, who has advised lawyers, law firms and bar associations on media relations, social media strategies, website content, reputation management and litigation/crisis communications since the late 1980's.
And with a changing media landscape, in 2010 we created a complimentary business, Rich Social Media, to help law firms and small businesses to quickly increase visibility with critical audiences and to help defend online reputations.
What’s different about LawFirmsPR?
For starters, we get media results for law firms and other organizations that truly matter to clients’ critical audiences. We are strategic in our approach but we don’t waste clients’ valuable billable time.
We do take time to get to know the attorneys, their practice areas, and the firm’s business goals and culture. But then we hit the ground running to begin securing valuable media coverage.
For some firms, the goal might be to get a story about a new attorney, new office or practice area featured in a local business weekly, trade publication or one of the many legal newspapers in the United States and overseas. For others it’s getting quoted extensively on the powerful wire services of The Associated Press, Reuters, Dow Jones, Bloomberg and Law.com that make lawyers highly visible, even with just one quote in a major story.
Some public relations firms spend much time discussing their great media relationships. Relationships matter, but in the end, it’s the crafting of an intelligent, compelling story that gets the attention of reporters/editors/producers - and yes, influential bloggers.
But LawFirmsPR gives you much more. We are active participants in social media and have advised many attorneys on what works and what doesn’t work for your law firm and its respective practices. And we are always sensitive to professional ethics when advising on these issues.
We have also long been at the forefront of law firm crisis communications. For more than 15 years, Rich Klein has urged law firms to pay more attention to their reputations: who is saying what about you, where are they saying it and who is listening. Through numerous articles, speeches, webcasts and podcasts, we have advised law firms on what to do before a crisis, during a crisis and soon after a crisis subsides to protect a law firm’s hard-earned reputation. Every law firm has its own set of potential crises: layoffs, malpractice suits, unplanned departures of key partners/staff, lawyers behaving badly, allegations of discrimination, negative media coverage and much more.
So whether you want to get into the media to raise your firm’s visibility or minimize your exposure in the media and elsewhere because of a crisis, LawFirmsPR can help.
We use the latest audio and video technologies to communicate regularly with our clients, wherever they are in the world.
Call us today at (646) 789 - 5459 to discuss your law firm public relations needs. You can also email rich@lawfirmspr.com.
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