Sign up for a CLE presentation on media relations/social media at the New York County Lawyers' Association on September 27, 2010
Click the play button below to hear a 30-minute Internet radio show broadcast on August 11, 2010
How To Use Social Media to Increase Search Engine Results
Learn about Rich Social Media, a new company created by Rich Klein to help law firms and their clients to increase their share of voice online.
Watch highlights from a presentation on media relations/litigation communications before the Bergen County (N.J.) Bar Association on May 13, 2010. At left is co-presenter Alan Levine.
High Stakes Litigation and Crisis Communications: What Companies Need to Know
Resources from March 24, 2010 panel discussion
LawFirmsPR draws on the two decades of public relations experience of founder Rich Klein, who has advised law firms all sizes on media relations, social media strategies, reputation management and litigation/crisis communications.
What’s different about LawFirmsPR?
For starters, we get media results for law firms and other organizations that truly matter to clients’ critical audiences. We are strategic in our approach but we don’t waste clients’ valuable billable time.
We do take some time to get to know the attorneys, their practice areas, and the firm’s business goals and culture. Then we hit the ground running to begin securing valuable media coverage.
For some, the goal might be to get a story about a new attorney, new office or practice area featured in a local business weekly, trade publication or one of the many legal newspapers in the United States and overseas. For others it’s getting quoted extensively on the powerful wire services of The Associated Press, Reuters, Dow Jones and Bloomberg that make lawyers highly visible, even with just one quote in a major story.
When that one story is distributed worldwide and gets posted on other news sites, weblogs and injected into social media sites, your prospects and clients take notice -- and that can make the difference whether your firm gets found by a prospect or not.
Some public relations firms spend much time discussing their great media relationships. Relationships matter, but in the end, it’s the crafting of an intelligent, compelling story that gets the attention of reporters/editors/producers - and yes, influential bloggers.
But LawFirmsPR gives you much more. We are longtime active participants in social media and have advised many attorneys on what works and what doesn’t work for your law firm and its respective practices. And we are always sensitive to bar ethics when advising on these issues.
We have also long been at the forefront of law firm crisis communications. For years we have urged law firms to pay more attention to their reputations: who is saying what about you, where are they saying it and who is listening.
Through numerous articles, speeches, webcasts and podcasts, we have advised law firms on what to do before a crisis, during a crisis and soon after a crisis subsides to protect a law firm’s hard-earned reputation. Every law firm has its own set of potential crises: layoffs, malpractice suits, allegations of discrimination, negative media coverage and much more.
So whether you want to get into the media to raise your firm’s visibility or minimize your exposure in the media and elsewhere because of a crisis, LawFirmsPR can help.
We are based in the beautiful Catskill Mountains (a few minutes from Woodstock 1969) and use the latest audio and video technologies to communicate regularly with our clients, wherever they are in the world.
Call us today at (888) 714 - 5266 to discuss your law firm public relations needs. You can also email rich@lawfirmspr.com.